Why AR & AMP Are The Two Reigning Mobile App Trends Now?

Augmented Reality is an advanced concept enhancing the nature and scope of mobile game and app development. The prospects of AR game development is huge and is constantly evolving with passing time. AR is growing at a fast pace and due to its wide popularity, it has taken the center stage as a trend for mobile app and game development in 2018. Its vast and varied applications, ability to create exclusive user experience will keep it in the fore front in the coming years too. AR accompanied by AMP have claimed top spots and have given mobile app trends a new meaning and scope.

AMP or Accelerated Mobile Pages is a website publishing technology run by Google. It ensures effective performance and interactive engagement for the users. Ads and web pages can be downloaded instantly using AMP and it offers the users smooth experience on both mobiles and desktops. It is compatible across browsers and is supported by multiple platforms.

Any game development company can adopt AR techniques for creating interactive games to attract avid gamers throughout the world. You can consult a reputed mobile game development company to know the actual implications of AR to offer unique experiences for the gamers.

The credit of AR and AMP is mainly due to the release of AR-Kit from Apple and Google AR-core SDKs.

Let us go through the following discussion to know why AR and AMP are preferred ways for developing apps by growing or established companies:

AR-Core for Android & AR-Kit for iOS: Both iOS and Android are regarded as pioneers in offering unique services related to mobile app development. With AR also, both iOS and Android have continued to be equally popular in meeting the users’ aspirations. Because of the massive changes in latest technologies, AR will be available soon in millions of Android and iOS powered devices.

The close launch of both AR-Kit and AR-Core has suddenly created wide possibilities of AR apps which are being utilized by different organizations. Because of the advantage of long list of hardware support for accommodating AR-Kit powered AR apps, Apple had the upper hand over Android until mid December, 2017. However, things changed as Android also started working on similar areas with its AR-Core.

A9, A10, Or A11 processor used in iOS devices upto iPhone 6S can use AR apps with desired convenience and efficiency. In case of iPad users this feature is available with iPad Pro (older model of 9.7 inch). For the newer versions of iOS devices, it is needless to say that you can have flawless experience with AR apps.

On the other hand, AR-Core from Google has confirmed that its AR apps will be made compatible for more devices rather than Samsung Galaxy 8, Google Pixel 1, and Google Pixel 2. To match up the competition with its opponent, Google in the coming time will launch ARCore v1.0 that can support more than 100 million Android devices.

Accelerated Mobile Pages: How will you feel if your mobile web page gets downloaded 30 times faster? Isn’t it fascinating? AMP is the appropriate technology which will help you achieve it.

It is an initiative by Google that surfaced in 2015. Now let us find out how it has become a prominent trend in recent times? There are reasons more than one which have brought AMP in the limelight. These are:

1. The technology of Accelerated Mobile Pages was initially used for publishing online journals and websites in quick times. But it came into prominence after extending significant support for websites of eCommerce organizations.

2. With giants of eCommerce such as eBay getting benefits from AMP, ample start-ups have also adopted this technology as a smart means to improve conversions.

3. An exclusive search index for mobile web pages will be provided by this technology which will enable in fast loading and can serve as an effective strategy to achieve better ranks in the search results.

4. AMP offers host of benefits like increased traffic, conversions, more pageviews, decreased bounce rate, average time on site etc.

Cloud Based apps for Enterprise Mobility: Market researches have shown that mobile cloud traffic will increase with 60 percent compound annual growth rate. Digital transformation and enterprise mobility have been the guiding force behind cloud driven apps. The prime consumers of cloud technology are the enterprise category apps. This is because large enterprises need huge databases for connecting employees, sharing information, interaction and collaboration using the apps.

From the extremely secured ERP apps to team chat apps, cloud technology offers flexibility of adaptive scaling, data migration, retrieval, archival, specifics-based configuration etc. For companies following BYOD approach, cloud driven apps help in creating a common point to stay connected with teams and the organization as a whole.

Conclusion: Mobile technology has taken the center stage for companies of all sizes. Due to this reason, mobile devices are regarded as the best medium for acquiring, engaging and retaining customers. AMP and Augmented Reality are few technologies that have brought in digital transformation which helps in automating and simplifying the business processes.