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Da Vinci Memory Game: Building Progression Around a Simple Matching Mechanic
Transforming Customer Experience with AI-Driven Insights.
Da Vinci Memory Game
Product Name
Android & iOS
Platform
Puzzle Game
Industry
Project Details
Da Vinci Memory is a mobile-based puzzle game. It is designed around a memory-matching mechanic in which players flip cards, remember their positions, and find matching pairs. The game is owned by CosmoBlue Media, a leading brand in the media and entertainment industry. The project aims to bring a memory-game concept to life and use Da Vinci TV and its digital channels for promotion and monetization.
Scoping Out the Project
The main focus of this project is to deliver a complete mobile memory-game experience rather than only the basic card-matching mechanic. Its scope covers essential details like:
- Develop the core gameplay using Unity
- Design multiple card-grid layouts, starting with 8 cards and expanding to 28 cards
- Develop multiple thematic card packs.
- Create multiple levels with progressively increasing difficulty
Facing Challenges Head-On
Keeping Memory Matching Engaging
The matching mechanic had to stay engaging across multiple levels without adding unnecessary rules or making repeated play feel predictable.
Raising Difficulty Without Frustration
Increasing card counts needed to test memory progressively without creating sudden difficulty spikes that could frustrate younger or casual players.
Scaling the Board Across Screens
Layouts ranging from 8 to 28 cards needed clear spacing, readable visuals, and reliable touch interaction across different screen sizes.
Keeping Every Screen Consistent
Gameplay, collections, premium content, navigation, and settings needed one consistent interface so the experience remained clear across every game section.
Solution
We kept the mechanic simple and scaled everything around it.
- Increased difficulty through larger, varied card configurations.
- Used alternative layouts instead of one fixed grid.
- Added collections to extend progression beyond individual levels.
- Built responsive UI for phones and tablets.
- Reinforced matching through animation, audio, and haptics.
- Connected monetization and premium content to progression.
Technologies
Unity
Firebase
AppsFlyer
Key Features
Memory Card-Matching Gameplay
Players reveal hidden cards, remember their locations, and find matching pairs, keeping the core interaction consistent as levels become more demanding.
Progressive Card Layouts
Card layouts expand from smaller configurations to boards containing up to 28 cards, increasing memory demands without changing the basic controls.
Memory Points
Memory Points give players another measure of performance, adding an improvement goal beyond simply finding every pair and clearing the board.
Thematic Packs and Collections
Thematic card packs and collections add visual variety and broader progression, giving players something to build beyond completing the next individual level.
Result & Achievement:
Da Vinci Memory Game launched on both Android and iOS, with its Android release surpassing 10,000 downloads on Google Play. The delivered game expanded a simple matching mechanic into a broader mobile experience with progressive layouts, thematic content, collections, Memory Points, monetization, responsive interfaces, animation, audio, and haptic feedback while keeping the core interaction easy to understand.
Timeline
Our Team
1
UI/UX
Designer
1
Project
Manager
2
Unity
Developer
1
QA
Engineer
1
Frontend
Developer
1
Game
Designer
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